So Burger King recently launched a new Whopper. Apparently this Whopper is angry. So angry that it's name is the Angry Whopper. I think it's more of a confused burger than anything else, as it's actually spicy, not angry. You can read about it at the link I included if you want to know what's on the burger. Okay I'll just tell you, spicy crispy onions, jalapenos, pepper jack cheese, bacon, tamatoes, lettuce, mayo, and spicy "angry sauce." Sounds pretty good to me.

The interesting part here is the viral marketing campaign that goes along with it. It's the best use of facebook for a marketing campaign that I've ever heard of. If you install the BK Angry Whopper app, all you need to do is "de-friend" 10 friends on facebook and you get a coupon for a FREE Angry Whopper. The reason this is particularly brilliant is that the app. actually sends a notice to your friends letting them know that 1) you de-friended them and 2) you did so to get a sandwich (an angry one, at that).

I will be de-friending 10 friends sometime in the near future to test this baby out. Don't take it personally, I'm just a sucker for a good promotion. This truly is a great example how companies can relatively cheaply use facebook to market their product. It's funny because I've seen probably five ads for the Angry Whopper in the past week and I've laughed at all of them and generally ignored the messaging. As soon as I heard about this I immediately vowed to take advantage of the offer, and more importantly, seriously looked at WTF an Angry Whopper is and came to the conclusion that it actually looks pretty good.

Taylor

PS - I was paid by Burger King to write this. Paid in Whoppers.

PPS - I'm curious to see if anyone actually went out and either bought this product or de-friended 10 people because they saw this blog post. If you did, post here and let me know!