RockMelt - The social web browser

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philandmatt's Blog

November 09 2010

RockMelt - The social web browser

A friend of mine posted the following link on facebook from cnn.com regarding a new browser called RockMelt.

http://www.cnn.com/2010/TECH/web/11/08/rockmelt.browser.mashable/index.html?hpt=Sbin

According to the article, RockMelt is "a new browser that lives in the cloud and uses Facebook authentication to synchronize a user's browsing experience across machines." Basically, by using RockMelt you can have the same browsing experience on any computer that has RockMelt. Your settings are saved in the cloud, including bookmarks, browsing history, and even your social media profiles.

Please read the article and watch the video demonstrating the capabilities of RockMelt.

http://www.youtube.com/watch?v=bAPKPhoTqFY&feature=player_embedded

There are issues that the article and video do not cover. It is great that your personal browser and social media settings can follow you around wherever you are, but what else can follow you around? How about advertising? No matter where I log on to Gmail, I receive personalized ads based on the content of my email. With RockMelt, every website on any computer could have ads targeted at me.

What about security? RockMelt will need to guarantee that someone cannot hack into my RockMelt account and then gain immediate access to who knows what from pages I visited who knows where.

Several weeks of Social Media class has led me to keep an open mind towards internet marketing but security vulnerabilities still concern me. The general public is probably more averse to targeted ads and security concerns than I am. As a result, RockMelt may have some obstacles to overcome before gaining wide acceptance.

With that said, I have requested an invitation to use the beta version of RockMelt. I will report back with how my experience goes. Wish me luck.

-Matt

Entry Tags:RockMelt

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